My Personal Why:

I’ve known and been at the depths of losing myself in past partnerships. That process felt devastating at times, and it took a lot of work to untangle and dismantle my old ways of abandoning myself, to fully stepping into the spotlight of my own life. I sat with the question of how I would possibly rebuild the foundations of my life in my 30s, and find my way back to my most sacred, authentic self?

After many years of inner work and the transformation to not just “do” life differently, I knew that I had to turn inward to figure out how to “be” different with myself…that would inevitably impact how I showed up as the truer version of me in relationships with others in my life.

As a Sovereignty Coach, I help women over 40 strengthen their relationship with themselves and choose radical self-loyalty, so that they can stop performing and start experiencing true freedom in relationships.

I believe that as a collective, women are waking up to getting the call to transform our lives in revolutionary ways that our ancestors did not have a chance to have. I personally believe there is something powerful and potent when women arrive at their second act of life.

I often ask mid-life women, “What is it that you’re truly longing for?” and follow it up with “What is the pain that you’ll carry if you continue on a path of not going after what you REALLY want in your life?”

Sometimes, they may not know.

In many ways, we're told that if we get in line and are detached from our desires, our needs, and continue on the hamster wheel of our lives that doesn’t align…then the patriarchy’s hope that women continue to stuff down that pain and remain numb from our lives continues.

I refuse to let that be the case, and I want to take a stand on breaking this through the work that I do, and the women’s lives I touch.

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I am the CEO and Founder of Grounded In Wisdom, LLC, and have 20+ years of career experience where I focused on leadership development and DEI, to ensure that those I served always felt a sense of belonging, and that they felt seen and heard--particularly if they came from underrepresented communities and identities. 

I believe that when we truly let go of perfectionism, discover the impact of our “Gremlins” (i.e., inner critics), face our fears of what holds us back, and embody both the fierce and vulnerable sides of ourselves–we can come back to our grounded center and live powerfully–with ease and flow, and continual evolution. I love experiencing the transformations that happen with my clients, and feel fortunate to witness their new lives unfold. 

As a Pilipina, Asian American, and woman of color with immigrant parents, I know the challenges of navigating between worlds. I'm passionate about the intersections of leadership, cultural upbringing, gender and other identities that play into one’s career and life journey. What learning edges do we need to push on to create the biggest impact for ourselves? How do we grow into the empowered, best version of the leaders I know we each are—in all parts of our lives?

I currently live in the Bay Area with my amazing dog Cab, who has been one of my greatest teachers in presence and fun! I enjoy dancing, writing my memoir, meditation/energy healing, and singing karaoke.

In addition to my website you can follow me on:

• LinkedIn to learn more about my professional work experiences, certifications, and a bit more about me!

• Instagram at Grounded In Wisdom

• Substack, where I share some heartfelt reflections and musings.

Wishing you clarity, freedom, spark and depth in all parts of your lives.

~ Annalyn Cruz

CEO/Founder of Grounded In Wisdom